I have been totally on top of the Facebook Places launch. Ottawa was not going to miss any opportunity to be up on the latest aspect of Facebook. I was curious to see if anyone would check in at OU. My idea to take advantage of Facebook Places was to host a Virtual Check-In Party. I wanted all our fans and followers who were on campus yesterday and the rest of the week, to take out their phones and simply check-in on Facebook, Foursquare or Gowalla. I created a Facebook event for it and we posted an update on our website. Anyone who checks in can leave a comment on our Facebook wall and they could win a t-shirt. This was not the raging party I envisioned. - I kept tabs on our number of check ins on Facebook and Foursquare (I don’t have a Gowalla account), the numbers did not increase. - No one wrote on the Facebook wall announcing they checked in. Day one, not a success. I don’t really see it getting any better either. At least we tried. We will always try.