Recently, I have started using the Facebook Events app on our fan page as a way to encourage interaction on the actual page. This is as opposed to getting our fans to attend an event in person. For example, I really want to start engaging our online students more on our page. So, I created a FB event taking place next Tuesday that asks them to upload photos to our page of where they study. Now, I have a URL I can share on Twitter and on our website. Plus, I’m hoping that our fans will see that we’re not just using the events tab to get them to attend school events, but are using it as a way that they can get excited to share something about themselves. Using the Events tab this way may take a while to catch on with our Fans as this is just my second attempt at something like this, but I believe in experiments in social media. I’ll let you know how it goes.