In a previous post I mentioned how I like to use Kurrently to find mentions of OU on Facebook and Twitter. I really do love using it. Yesterday I found a high school senior who casually tweeted that she was filling out college apps for us and another school. I started following her. I then @replied her and said if she had questions about OU, let me know. I also let our admin rep in her district know about the tweet. He said he would get in touch with her. Why does this feel wrong to me? I was doing my due diligence as the social media specialist. I was monitoring our brand and looking for opportunities to the join the conversation. However I feel like I have violated her privacy somehow. Shouldn’t she be able to tweet without a stalker like me finding it and jumping on her? FYI- she has not returned the follow or @replied me back as of this morning. Ottawa is a small brand so when I find mentions like this, I feel it is my duty to follow up. But, maybe next time I will just let them be. Thoughts on this would be nice.