I did some social media promotion for Jr/Sr day. - I created a video:  - I had our EA’s post the video to their profile.  - I asked some students to post the video to their profile.  - I created an image for the EA’s to post on their profiles and tag the students in it who said they were coming. - I made several updates on our main facebook page - We also emailed out the video. Results   - In one week, the video had 353 views. That is a lot for us that quickly.  - In a survey we did the day of the event, 70% of people said they saw the video.  - According to YouTube analytics, 30 percent of those who saw the video were in the age range (13-24) that we recruit in. - Major leap for me- measuring is something I am slowly figuring out.   Things that could have gone better - Not all the EA’s used the video or the photo. Why? I asked them. - It would have been nice to have a couple more students upload the video to their page. - 40 percent of our video views came from ages 65+ (what is that all about?) - More attendance at the Jr/Sr day event would have been great. Lots of RSVPs, but low attendance. Why?