I am starting to wonder if to be most effective in social media you have to be really niche specific. For example, in stead of another Facebook page for another one of our campuses, maybe the best approach is a Facebook page for a specific major. This could help improve yield and conversion. This was a short post, but I had to get it off my mind.  

Nov 3 -
Maybe I should start thinking about our niches…?

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I'm Annie Noll, social media specialist for Ottawa University. I'm developing the social media strategy from zero to full throttle for OU. This is the good and the bad.