My goal is to develop (out of nothing) an innovative and creative social media strategy for Ottawa University. Emphasis on the innovative and creative. The first six months have been challenging, exciting, rewarding, frustrating, stressful, fun, boring at times and… I could go on and on. Since it takes me 50 minutes to get to work, I decided to make the most of out of my time and listen to some audio books (You can only hear Lady Gaga on the radio so many times before you will do this too). I am currently listening to 7 Habits for Managers by Stephen R. Covey. It is really shaping me up. I’m learning how to manage myself and how to manage others. I have put it to use already, which is why this post was created. My vision for Ottawa University is to have a social media strategy that is anchored by a fantastic Web site/micro-site that has tons of blogs written by our professors and faculty. Blogs that help people and that others can use. (thanks for that tip Chris Brogan)Off that anchor are strong presences on Facebook (which we already have), Twitter, LinkedIn, and YouTube. Off those sites are the smaller sites that we probably need to be on, but I won’t check often- Flickr, Yelp, etc. (Still deciding what to do about Foursquare…uggg) The day I know my work is done: Recruitment numbers are up and social media is clearly the reason, Ottawa has received an award for social media excellence, the Web site/micro-side I create becomes the most visited page on the Web site, faculty and staff understand social media and are using it like a well-oiled machine, and the administration isn’t nervous about what I might do. That’s how I will know I can walk down these halls, throw my arms out in the air and exclaim with the sincerest appreciation “you’re welcome, Ottawa!” What do you think? Am I just reaching for the stars?