If you are a social media person just like me, you are often faced with those who simply don’t understand it. It can be exhausting going into battle everyday for the rights of social media. The thing I find most frustrating is those who don’t understand it are leery to trust me. “Don’t post those photos until we know who is in them.” “Are you sure you want to give them all that information- for free?” “I don’t think anyone should have the right to be able to just use our assets (video, photos) anyway they want.”  Most of this fear comes from traditional marketers who don’t understand social media. Calming their fears has changed me. Social media in a lot of ways is about giving things away for free- knowledge, photos, insight, videos, t-shirts- anything to gain trust. I find myself being more opened minded. I have realized that I just can’t ever be a traditional marketer again. I find myself getting deeper and deeper into social media and really appreciating those companies who step out on a limb and use a little creativity and don’t do things like everyone else. I’m lucky I work for one- the people in charge get it.   There are many times, working in social media can seem like an uphill battle (and people are throwing rocks from the top at you). If you work in social media, I’m sure you understand that along with the awesomeness comes the constant education of others. Some are great to teach and others refuse to understand. It’s a good thing we have a support group called Social Media Club.