I’m sure you have heard me mention Braves TV in the past. I’m sure you are dying to know what it is, right? Braves TV (BTV) is my student Facebook team whose purpose is to make fun videos for our Facebook fans (and anyone who can access YouTube). It is my first BIG initiative since starting at Ottawa. Their tag line is, what if you gave eight students Flip Cams to create any videos they wanted? This is Ottawa in real life.  On our Facebook page, 13 percent of our fans/likers are ages 13-17 aka- potential students. The videos BTV creates are intended for that 13 percent. So they can get to know what it is really like at Ottawa in a fun way. BTV is a huge experiment. But we know that the three most important aspects a potential student wants to learn about regarding a school is culture, academics and extra curriculars. Not necessarily in that order. BTV definitely covers the culture part of this triad.   What kind of videos do they make? So far, BTV has made:  - Intro video: tells the fans who and what BTV is. - Journey: They did a lip dub to Don’t Stop Believin’ in our cafeteria. So brave!  - Student Body Photo: they attempted to get every student at the traditional campus in a student body photo. (Got rained out, but AWESOME video)  - Promo video for the photo: They created a fun video to get students to come to the photo Yet to be edited: Ottawa Cribs, a professor interview and two day in the life videos. What was the result of this work?   It is really important to me that the videos seem genuine and not to much like a marketing campaign. So, far, our fans love the videos. They know we make them just for them and I think they like that. Even though we made these videos for the 13 percent of 13-17 year olds on the page, they don’t interact that much with the videos in terms of likes and comments- downside. But, we know from our admin reps they are watching the videos and using them as a way to see what the school is like.  And, our Braves TV videos are the most watched videos we have. Each one has views in the 400 plus range, which is a lot for our small school. Social Media builds, so I’m hoping to see even more  How can we leverage these videos more?  I’m realizing what a great asset these videos are. And no other school is doing something like this- that we know of. So, I have been working on ways to leverage these videos more in order to reach our target market. That includes creating a Facebook tab for just BTV. Under construction, but take a look here. We are planning an e-mail campaign for the videos to send to potential students. And, our admin reps use them in their campus visits. That’s the plan for the immediate future.  Media coverage Braves TV has gotten some blog coverage, which makes me really proud. Check out what some of the articles written about them.  My College Guide interviewed me about BTV.  Free State Social covered it on their blog.  Lawrence Journal World put it on their blog.  Locker Partner wrote about the transparency that BTV creates.   This project was incredibly time consuming last semester, and we’re about to gear for another crazy semester.