I created a separate Facebook profile in order to manage Ottawa’s Facebook pages. The profile is empty. It only has a picture of me and a quick description telling those who may find it that my main account is at a different location.   Ever since I established our Fan page, the fans have been finding my Ottawa profile and friend requesting me. At first I was turning them down, but now I’m not sure that is that the right approach, so I’ve been accepting them, but I do nothing else to foster a relationship. I don’t even update the status of that account.   Lately, I’m wondering if there is some unknown advantage to this account that I can’t see?  Right now, that profile as 22 friends. Some are coworkers, some are BTV students, some are our fans.  I use the Ottawa profile to test apps so it is a huge mess. I also have no desire to keep up this separate Ottawa profile. This Ottawa profile concept is thought provoking. What if all 1,700 were my friend? That means I could get Ottawa’s messages out in two ways. What kind of content should I put on this profile? My adventures at Ottawa? The possibilities are endless, but would it really be worth it? And, my goal is to develop Ottawa’s social media and part of that means putting a program in place that can live long after I leave (which won’t be for a long time). Fans would get attached to me and then what if I died or something? (just kidding) Would the program still be able to foster as well?  I have no immediate answers. Maybe I will have a flash of brilliance that will allow me to use that profile for the betterment of Ottawa. Or, maybe I just shouldn’t worry about it.  This is just another interesting experience in this adventure I call Ottawa’s social media.